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Three Ways to Expand Your Social Media Influence in 3 Days
When it comes to social media, many business people are overworked, overloaded and just plain over it. I get that and I feel their pain. Social media has a lot of moving parts and it’s very easy to...
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Why It Rocks to Be a Small Business Owner
[Note: with this post I introduce a second new author sharing this blog. I first met Lena in a delightful late-afternoon meeting at a cool little coffee shop in New York, several years ago. I knew...
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Some Thoughts about Protected Twitterstreams
My team and I make it a practice to look at the profile page of every single person who follows me on Twitter. We do this for several reasons: I don’t want people who are just hawking their wares and...
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Avoid GroupThink — Just Say No to Formulas
Traveling around speaking as I tend to do, I’ve been asked almost every possible question about social media that you can imagine. Some are REALLY good ones and others are just well…I’m going to keep...
View Article“They’re All Going to Laugh at You…”
For those of you who recall this line from the cult classic, Carrie from the 70′s, there’s a modern-day parallel, it’s called: “If we start using social media, people are going to say bad things about...
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“Where’s the Beef?”
When it comes to social media, the signal-to-noise ratio is low. That is, there’s a whole lotta noise and not much signal. In the words of Clara Peller (RIP), “Where’s the Beef?” These days you have...
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Facebook is the New Britney Spears
Image by Cherrysweetdeal via Flickr Oops, they did it again! These days it seems like it’s all anyone can do to keep up with the hustle that Facebook has going. I mean, just when you get used to one...
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QR Me
Image by bernissimo via Flickr You’ve probably seen them, but don’t know what they are; or if you know what they are, you’re not sure how to actually USE them to benefit your business. They look like...
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Bricks to Clicks: 5 Modern Ways to Convert Your Foot Traffic to Web Traffic
If you own a traditional “brick and mortar” business (cafe, retail store, etc.), it’s easy to assume a lot of the business tips you read online simply don’t apply to you. These days, there are many...
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